Jess Covi is an Austrian-born industrial designer renowned for her expertise in experiential and holistic product design. After completing her master's studies at the University of Applied Arts in Vienna and gaining professional experience in Zurich, Switzerland, Jess relocated to New York City. There, she joined frog design as an industrial designer and expanded her influence by teaching at the School of Visual Arts (SVA), New York University (NYU), and Google's 30weeks startup incubator. Her dedication to innovation earned her a position as an artist in residence at Pitch, a product innovation space.

Jess served as a design consultant and creative director, collaborating with high-profile clients such as Google, Hyundai, Unilever, and Anheuser-Busch InBev. Her work spanned various industries, including hospitality, architecture, consumer goods, and retail, where she provided creative vision and leadership for multidisciplinary teams. Her projects are characterized by a transformative approach, bringing ideas to life at the intersection of design, culture, and product realization.

At BMW Group Design, Jess leads a department that celebrates design in all its facets. Her responsibilities encompass working with the concept car team, creation of publications of design and its mindset, designing for the BMW Museum, exhibiting at Salone del Mobile, and fostering the design foresight practice. Her work addresses the profound impact design has on culture, products, people, and the environment.

Jess Covi’s philosophy is that while aesthetics are fundamental to design, it also transcends aesthetics. She firmly believes that design can solve problems, unite people and cultures, and contribute to a better life.