Over a decade of travel and work abroad, I have become particularly attached to the treasures that remind me of my home in Austria, of the mountains, of the alps. I have struggled to find quality products with lasting designs that can find themselves useful and eye catching in a contemporary household like my own. So I took it into my own hands and created Grete Kraft Atelier: a homewares line celebrating traditional Alpine craftsmanship. It’s the end of kitschy tshatshkes, manufactured in China, and the beginning of minimal accessories, crafted by locals using regionally sourced materials.

Austrian Design has a grand legacy; it’s a rare combination of ornamental design language and high functionality. I have witnessed the pride Alpine craftsmanship carries with it and the artisans themselves who hone their trade to perfection. The decades and centuries of knowledge, passion, and heritage they have built deserve to be celebrated. This is my mission for Grete Kraft Atelier.

Various design cultures and industries exist devoid of worthy references to traditional Alpine design; their products linger around the house-  irrelevant to a contemporary audience. Grete Kraft Atelier selects honest artisans, local to the European Alps, to collaborate on a line of authentic products reworked to incorporate the clean design language relevant to your home and lifestyle.